About Joi-Louise

I always had a love for fashion.
My grand aunt Elaine had a chest of shoes.
Pumps, stilettos, wedges, any kind of heel you could imagine. I can remember spending hours playing with those shoes in between reading my favorite Disney stories, Beauty & The Beast and The Little Mermaid.
What 6 year old do you know that can walk up and down stairs in 4 inch heels?!
My desire for a career in fashion was not always supported. My grandmother wanted me to be a teacher, nurse or a doctor and for a time I was obedient and gave the medical industry a try. 
Needless to say, I failed horribly. During my time working in a group home, I applied for a job at a local bridal salon. I was so excited! I got to be around fashion almost everyday! 
No matter, who did not did not support me, I couldn't help but follow my heart.
I enrolled in Fashion school shortly after becoming a Bridal Consultant.
I received a degree in fashion design & construction and began my journey of making my own collections. I enjoyed the process and loved making other women feel beautiful in what I designed.
Joi-Louise The Label | Aunt Elaine
Aunt Elaine - She has always been such a chic lady and my style muse. 
I created my first collection in the spring of 2009.
I presented it in my first fashion show that fall.
It was refreshing, liberating and so me!
Joi-Louise The Label | About Joi-Louise
Joi-Louise Collection | Circa 2011
Fast forward to October of 2016, I created Joi-Louise The Label.
A label designed to house all of my creativity, power and style.
I create all of the prints in my collection on my MacBook and I like to call myself a "digital designer". Under my label is a movement called #TurboFeminist (TF).
I am such a supporter of women and their success in any and everything they want to do.
Turbo Feminist is all about kicking feminine power, support and achievement in to over drive.
Joi-Louise The Label | Turbo Feminist Long Sleeve T-Shirt
Turbo Feminist Long Sleeve T-Shirt
Each piece from the TF collection holds a special place in my heart, because I believe in supporting women of all ages, backgrounds and beliefs.
I hope you enjoy wearing my label as much as I enjoy creating it.
Much love,
Joi-Louise