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Joi-Louise The Label | Hair Fashion Week - Fashion Show 2018

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Joi-Louise The Label | Hair Fashion Week - Fashion Show 2018

I always wanted the next level of my brand to include a touch of contemporary women’s wear. For this show, I introduced maxi & midi dresses, along with premium textiles, outerwear and a jumpsuit that can rival any red carpet look.

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The Milan Stripe Collection, Designed For The Real Life Wonder Woman | Joi-Louise The Label

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The Milan Stripe Collection, Designed For The Real Life Wonder Woman | Joi-Louise The Label

In a world obsessed with image and the ease that social media creates, it is important that we remember the strength that all women embody. The strength to create, carry and birth a child, the power to run a household. Let's not forget the ability to create a multimillion-dollar empire from absolutely nothing. Women are the definition of power and it's time to take our rightful place in this game called life.

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