Athleisure In Everyday Life

This dress is so comfy and vibrant in color! Shipping was fast! 

I will be ordering more pieces from Joi-Louise The Label!

Amy M.

I am amazed with the quality of the material and the pattern is absolutely beautiful.

It fits me so well, I feel like it's tailored. I wish the clothing I typically buy would feel and fit this great.

Madelyn T.

The Cheetah Collection

Printed Duffles Have Arrived!

The Perfect Spring Accessory

Our super stretchy day tote is ready to handle anything you pack into it! Take them to the beach, the gym or even make this your carry on for those trips through the airport. 

The Cheetah Duffle

When I created this duffle I wanted to keep in mind, the multipurpose elements that women need in their lives. Whether we are running errands or running to the gym....the JL duffle is all we need!


The Milan Stripe Crop Top & Leggings


The Tribal Fitted Dress

About "The Label"

Joi-Louise The Label (JLTL) was started in October of 2016.

This online fashion brand is a ‘House of Distinctly Printed Designs’. I wanted to create fun, easy to wear, fashionable looks that everyday women can experiment with. With a focus on bold, bright prints and simplistic shapes, JLTL is set to be the go-to brand for printed athleisure and street style apparel.